In a B2B transaction, who is primarily involved?

In a B2B (business-to-business) transaction, the primary participants are businesses engaging with each other. This type of interaction typically involves companies buying from or selling to one another, rather than selling directly to individual consumers. B2B transactions can include wholesale distributors selling products to retailers, manufacturers supplying raw materials to other businesses, or service providers contracting with corporate clients.

This distinction is crucial because B2B interactions often involve larger quantities, more complex negotiations, and longer sales cycles compared to B2C (business-to-consumer) transactions, where individual consumers are the focus. Understanding that the essence of B2B is the business-to-business relationship aligns with this concept of professional engagement, which is why this choice is the correct answer.