In which stage of the product lifecycle would a product be heavily marketed to gain audience?

In the introduction stage of the product lifecycle, a product is often heavily marketed to generate awareness and interest among potential customers. This stage is crucial because it sets the foundation for the product's future performance in the market. The goal during the introduction phase is to encourage early adopters to try the product, establish a brand presence, and highlight its unique selling points to distinguish it from competitors.

Marketing efforts typically include advertising, promotions, and public relations activities that effectively communicate the product's benefits and features. In addition, strategies may involve building distribution channels to ensure that the product is available in the right locations. The emphasis on marketing during this stage is vital for fostering initial sales and obtaining valuable customer feedback that can guide future product development and marketing strategies.

As the product advances to subsequent stages, such as growth, maturity, or decline, the focus and marketing strategies tend to shift, responding to changes in consumer demand, competition, and market saturation.