What is a trademark?

A trademark is a symbol, logo, word, or phrase that is legally registered or established by use as representing a company or product. It serves to distinguish the goods or services of one business from those of others in the marketplace, providing brand recognition and building trust with consumers. This legal protection helps prevent other businesses from using similar marks that could cause confusion among consumers.

Having a trademark is essential for businesses as it can add value to the brand and become a significant asset over time. It is crucial for marketing and brand identity, as it assures customers of the quality and origin of the products or services they are purchasing. Trademarks play a vital role in differentiating goods and services in a competitive market, making it an essential aspect of business strategy.