What is e-commerce primarily concerned with?

E-commerce is primarily focused on the buying and selling of goods and services over the Internet. This definition encompasses a wide range of online commercial activities, including retail sales, electronic transactions, and digital marketplaces. The primary component of e-commerce is its reliance on digital platforms, enabling consumers to browse products, make purchases, and complete payments all online.

This paradigm shift has transformed traditional shopping experiences by providing convenience, broader access to products, and opportunities for businesses to reach global markets. The rise of e-commerce has led to innovations in logistics, marketing, and consumer engagement, which are integral to modern business strategies. Understanding e-commerce's role helps in recognizing its impact on retail trends and consumer habits in the digital age.