What is the focus of SWOT analysis?

The focus of SWOT analysis is to analyze strengths, weaknesses, opportunities, and threats. This strategic planning tool allows organizations to identify their internal strengths and weaknesses, which helps in understanding what they can do well and where they need improvement. Additionally, by looking at external opportunities and threats, businesses can assess the market environment and factors that could affect their success.

This comprehensive view is essential for effective decision-making, as it enables businesses to formulate strategies that leverage their strengths to capitalize on opportunities while addressing weaknesses and mitigating threats. The versatility of SWOT analysis makes it applicable to various contexts, including corporate strategy, project management, and personal development.

Other choices revolve around specific aspects of business operations, such as market analysis or employee performance evaluation, but those do not capture the holistic nature of what SWOT analysis aims to achieve.