Which factor is not affected by pricing strategy?

A pricing strategy plays a pivotal role in shaping a business's overall marketing approach and can have significant impacts on various aspects of the business. Customer perception is often influenced by pricing, as consumers may associate higher prices with higher quality or lower prices with affordability. Profit margins are directly affected by pricing strategies since the price at which a product is sold will determine the profit a business can achieve after costs are deducted. Additionally, the overall product demand can fluctuate based on pricing; lower prices may increase demand, while higher prices might reduce it.

On the other hand, production capacity is primarily determined by the operational capabilities of the business, such as resources, workforce, and technology available for production. While pricing can influence demand, which might indirectly affect how much a company decides to produce, it does not directly alter the inherent capacity of the production facilities. Thus, production capacity remains unaffected by changes in pricing strategy itself.