Which of the following is an example of an intangible non-current asset?

Goodwill is considered an intangible non-current asset because it represents the excess value of a business over its identifiable tangible and intangible assets. This value is derived from factors such as brand reputation, customer loyalty, and business relationships that contribute to the company's earning potential. Unlike tangible assets like land and buildings, which have a physical presence, goodwill cannot be seen or touched; it exists in the perception of the value of a business in the marketplace.

Intangible non-current assets generally include items that provide economic benefits over a long period and don’t have a physical form, which fits the definition of goodwill perfectly. In contrast, land, inventory, and buildings are all tangible assets that can be observed and measured directly. This distinction is crucial for financial reporting and understanding the true value of a company beyond its physical assets.